10 social media tips for lawyers

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Social media is an essential tool for professionals to grow their business and reach a wider audience. While there is no one-size-fits-all approach, building a social marketing strategy to promote your legal services can help you connect and engage with clients.

According to a survey, over 95 per cent of law firms stated that they use social media to seek out more opportunities. And, with the right approach, this is exactly the way to achieve that goal. However, most lawyers are not experts in social media marketing and can choose to outsource this service to professionals like dNOVO Group. But even if you go it alone, there are still some steps you can take to improve your social media presence and successfully market your legal services online.

Once you’ve created a personal or business page, the following tips can help you attract new clients, improve your law firm’s reputation, increase your search engine rankings, and keep your audience engaged.

1. Share positive client reviews

Encourage satisfied clients to leave a positive review describing the services you provided, including the names of the lawyers involved and any other information they’d like to add. These reviews can be posted on your social media page so that anyone who visits your profile can get to see how satisfactory your services are.

Customer testimonials are an easy way to generate leads since people often rely on the experience of others when making buying decisions. By publishing reviews on your social media page, you’ll attract many more clients and increase your brand awareness.

2. Engage with your audience

Social media platforms thrive on engagement. To get the best out of social media algorithm, it is important to engage with other people’s content—especially that of your followers.

While this can often be a time-consuming activity as you have to constantly monitor trends while liking, sharing, and commenting on multiple posts in a day, doing so gives you more exposure and attracts visitors to your profile. If you would rather focus on legal matters, you can easily outsource your social media marketing to professionals to help you increase your social media presence.

3. Answer important questions

Due to the interactive nature of social media platforms like Facebook, Twitter, and Instagram, you may have visitors posting comments and asking questions about your law firm and the services you provide. Don't leave these potential clients hanging! Be sure to always respond promptly to questions that are important and directly related to what you do.

Your responses should be clear enough for anyone reading to understand, and you can also include links to references that either support or provide more clarity to your answer.

4. Always remain professional

When making posts on social media, lawyers need to be careful with their choice of words to avoid sounding condescending or unprofessional. Reputational damage often affects businesses that fail to adhere to the rules of professionalism on social media.

Only publish content that is relevant to the legal services you provide. Sticking only to what you know best will help you avoid being caught up in controversy or otherwise forming negative impressions in the minds of your audience.

5. Optimize your profile

Social media platforms like LinkedIn have search functions that work similarly to search engines. When a user begins searching for legal services, they are directed to pages that contain the most relevant and popular content.

By keeping this in mind, you can optimize your social page to become more attractive to people searching for certain businesses. Publish content relevant to your business and encourage followers to like and share your posts to stay at the top of the search results.

6. Use hashtags

Hashtags are a core part of most social media platforms' algorithms. With the right hashtags, you can easily attract visitors to your profile and convert them into leads.

While making posts, include hashtags that are relevant to your business. It never hurts to keep an eye on what your competitors are doing and see if you can adapt their strategies.  

7. Explore different content types

Once you’ve created a profile for yourself or your law firm, you'll need to share content regularly. This content can come in different forms: links to your blog, videos, text, or images.

You can post how-to articles, infographics, help guidelines, customer success stories, FAQs, and many more kinds of material. Creating different content types helps ensure your visitors are well engaged by giving them variety and the ability to find exactly what they're looking for.

8. Implement paid advertising

Many social media networks allow businesses to create paid advertisements, and you can take advantage of this to promote your legal services. Once you’ve decided on a budget, you can easily customize your advertising campaign to suit your needs.

With social media ads, you’re bound to reach a much wider audience, generate more leads, and increase your conversion rate. Paid social media advertsising is also a good way to build the reputation of your law firm and create top-of-mind awareness.

9. Provide value to your audience

Many businesses make the mistake of only existing on social media to sell, but that’s just one half of the equation. You need to provide your followers with interesting and valuable material to gain their trust and keep them coming back.

Depending on the platform you’re on, you can give back to your followers in different ways, such as by offering a free eBook or a free legal consultation. With such promotions—often called "lead magnets"—your followers are one step away from hiring your services, becoming satisfied clients, and refering your services to others.

10. Collaborate with niche influencers

Social media influencers can be a huge asset when promoting your services online. All you need to do is find a niche influencer who has a sizeable following and consistent engagement on their page. Reach out and collaborate with them to create sponsored content for your legal services.

You’ll quickly discover that you’ll reach a larger audience much faster, and if you choose the right influencer to work with, this can translate to an increase in revenue.